The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Tacoma Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen not just in word but in action. With local partnerships with non-profit and community partners, we live each day with that commitment. We don't just work here, we live here, and are driven to being a supportive force in our community. You Can Count On Us is not a motto, but a lifestyle.

Humane Society of Tacoma - Pierce County

Coastal Conversation Association

Adopt A Classroom

Key Peninsula Community Services

Multi Care Health Foundation

Did Tacoma Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Tacoma Subaru

Subaru and Tacoma Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Tacoma Subaru gives new lives to shelter pets! - Chloe D

Thanks to Tacoma Subaru, 61 animals found new beginnings during our annual “Fall in Love” Adoption Event in October, including a cat named Ichabod. Ichabod was found in an auto wrecking yard, very sick from an upper respiratory infection and suffering from a condition called cerebellar hypoplasia. Ichabod’s unbalanced walk was very strange to most visitors and different from the other cats in our shelter. While all the kittens in the cattery were quickly adopted, Ichabod remained in his cubby waiting for his new family. Tacoma Subaru’s promotion of the Humane Society for Tacoma & Pierce County gave Ichabod the spotlight he needed to catch the eye of the perfect family. They were thrilled to have the chance to adopt the special cat and were not bothered at all by his condition. Ichabod is now living a wonderful life, where he will always be healthy and loved. We are so grateful to our amazing partnership with Tacoma Subaru that makes Happy Happen for so many pets in our community!

Tacoma Subaru gives new lives to shelter pets!

Their community support is no publicity stunt! - Suryia G

My name is Suryea, I work for and volunteer with several programs in the Pierce County Area, mostly in the more rural areas, with a focus on displaced youth. I was drawn to this work because I am, myself unique, and was displaced by family when I was still quite young. You see I am LGTBQ+ emphasis on the plus. I am very comfortable with who I am but I, and others like me are not often well received. This is what led to my degree in Child Psychology, and my social work. I feel compelled to share these facts, because it is what brings me to this place today, writing about Tacoma Subaru and their staff. While working in a rural area of Pierce County with a young middle schooler that was referred through our program by a neighbor, I asked, as a conversation starter, where they got her cool Unicorn backpack, they told me it was given to them by the Red Barn. I had worked with them, so was familiar. Very cool. They also told me about the day they got the back pack. Somebody had brought a bunch of school supplies to the Red Barn, and this was in the pile . They brought pizza and other snacks, and it was just a good day, it was the first time I had seen them smile. (I thought at the time, if they know how such a simple thing can make a difference) I would learn through another social media post, that this was Tacoma Subaru, and the good things that they do. Flash forward, a year, pandemic, no school, huge issues, pressure, state of the country, I am busier than ever, but a name keeps coming up as I deal with various agencies and programs, Tacoma Subaru. I was in the area and saw the store, thought what the heck, I will stop in, and check it out. I have a event coming up and could really use some things for door prizes, auctions etc. honestly, even with all of the good things I had heard, I didn't expect anything. So, me in all my glory, pink hair, full make up, painted nails, "boy" tank top, tats, - I am unique. I am a little more conservative in my work life, but in my off time, I am full me, it, as I said is not always received well. I don't care, and will simply remove myself from negative situations. (this is an important piece of my story) I walk in, and am immediately greeted, with a big welcoming smile (covid - no handshake) and a wave, what can we do for you today. I immediately felt welcome. So I explained that while I would love to buy a new Subaru, I was actually looking to talk to somebody about a donation. They were like, cool, no problem, and proceeded to explain that they don't really handle that at the store, but they had someone that did that stuff for them, and I was given a woman's name: Barbara and her email. I actually ended up hanging out for about a half hour looking at cars, the sales person was with another guest, but another young woman came over and said, I am not busy right now, what's up? Oh, I'm not buying today - no problem, it will be fun, and off we went. Wait? What? I was blown away. There was a small toddlerish age child who gave me a funny look, expected, but not so much as a side glance, the energy, the vibe, was beyond welcoming. Refreshing. So, I contact Barbara, she is the marketing coordinator at their corporate office. I shoot her an email (Saturday), I honestly am not even expecting a response, or maybe an auto, thanks for reaching out kind of thing. Monday morning about 9 am I get an email from her. What were we looking for, what could they do, they would be happy to help. What?! Really. Fast forward about a week, after several emails and a quick voicemail exchange, Barbara says, she has a couple of auction packs for us and a bunch of door prizes for me (I didn't ask for these, I just casually mentioned this when we were chatting about the other event). I told her I can't pick them up until after 6. No problem, they will be at the store, whenever it is convenient for me. I stop by the store, a little more conservative, but still very me. Same vibe. WELCOME, how can I help you! WOW! Then I look at the raffle baskets. This is not a high end event, the bags they made up were loaded, and were easily valued over $200. And the door prizes? Ear buds and beanies, and pet toys. It was insane. No big hoopla, just what can we do to help. I found this page searching their website, seeing the other stories, I knew I had to tell mine. I would buy a Subaru just so I could do business here, and you can bet, anybody I hear even hints that they want a Subaru, I am going to strongly encourage them to come here. If this is how they treat someone who has never put a penny in their pocket, I can't imagine what a golden experience it must be to be a customer. No too mention they are obviously LGBTQ+ friendly!

Their community support is no publicity stunt!

Tacoma Subaru supports underserved youth - Glen E

Tacoma Subaru has been a staunch supporter of the Red Barn Youth Center in rural Pierce County for almost as long as it has been open. In our rural area there are no YMCA programs, or Big Brother/Sister programs, or any after school programs for that matter. Because of the spread out, rural area, the schools are grossly underfunded and we seem to have 2 groups, have and have not. The Red Barn was created to serve the have not population in the area of Gig Harbor known as the Key Peninsula. While there are, of course, basic services such as grocery stores and gas stations, they are often many miles apart and we just don't have the services available for our at risk youth. The critical middle school and early High School years. Many parents have to drive an hour or two or more each way to commute to work, leading to long days away from home, and kids left to their own devices. This is why the Red Barn was created. To help support and provide a safe place for these at risk kids. Tacoma Subaru has been there with us each step of the way. Like everybody we were deeply affected by the Covid-19 Pandemic. With remote learning, and many kids not having the necessary equipment or wireless options to participate, the Red Barn was a life line for so many. But, what do you do when you are operating beyond your capacity, not too mention your budget? Well, sound the trumpets, here comes Tacoma Subaru on a white horse. They once again selected us to be there Hometown Charity for the Subaru Share the Love program. This was huge! We have volunteer grant writers that file for every grant that we can find, and while appreciative of those funds, they are usually specific. We may have money for a new outdoor basketball court, or a few new laptops, but we have no idea if we can pay the power bill. Here comes Tacoma Subaru with a check for almost $20,000!!! The relief was physical, the joy was infectious, and the gratitude was beyond measure. Bruce and Linda Titus drove out personally to give us the check, and there was even a representative from Subaru of America (positive frustrated that I can't think of his name). We couldn't believe that our little program rated such grand attention, but there they were, touring the facility, chatting with us, getting to know us, and most importantly, giving us the opportunity to share our gratitude directly. Now, yes, that check was a life saver, but it is not all that they do for us. For about 8 or 9 years they have held a school supply drive at their location, and every year, someone drives out and brings us bags on bags of school supplies. We aren't just talking some promo pens and paper (although equally appreciated) but back packs, notebooks, calculators, everything a student needs to be successful. We have a "shopping list" online of items that we regularly need, and a couple of times a year their team will grab a high dollar item or a lot of little items and just show up with them. No fan fare, no grand gestures or photo ops, just show up with a new commercial toaster, or cases of fruit snacks and juice pouches. We can almost guarantee at some point during the winter they will show up and there will be a huge box of beanies, scarves and gloves. I admit I might be blathering along a bit, but I am not sure, how to convey to anyone who may see or read this, just how much this organization does, and so much of it quietly with just a genuine desire to support. Thank you Tacoma Subaru not only for choosing us as your 2020 hometown charity, but for every pencil, backpack and beanie and for simply caring about those so many choose to ignore.

Tacoma Subaru supports underserved youth

It Doesn't Hurt to Ask - Susan G

While my husband and I were waiting to finish our paperwork on our 2021 Forester Subaru, I noticed free water bottles in the waiting room. A light bulb went off in my head. I am a first grade teacher at Grant Center for the Expressive Arts, a public elementary in Tacoma, WA. My students were about to come back to the building for the first time since COVID regulations kept us from entering the building. I knew that my students were going to be in need of water bottles. My motto is, " It Doesn't Hurt to Ask". I sent an email to Bruce Titus Automotive Group 's Marketing Coordinator, Barbara Dobbins asking for a donation of water bottles for 50 first graders. My co-teacher and I were thrilled when we received the email letting us know to come and pick up the requested water bottles. Bruce Titus, you made my students feel welcomed and a part of the team with matching water bottles. It was a pleasure going business with your dealership and having you be a par of our first grade team.

It Doesn't Hurt to Ask

Tacoma Subaru Supports First Tee South Puget Sound - Allie B

For the past 10 years Tacoma Subaru has supported First Tee - South Puget Sound in many ways, including sponsorship of our Harbottle Golf Classic, our biggest Youth Scholarship fundraising event of the year. In 2020, First Tee - South Puget Sound was honored to be the Subaru Share the Love community partner and was awarded funds for our Youth Scholarship Fund. Our Youth Scholarship Fund is utilized by more than 60% of our participants to help offset registration fees, because no child is ever turned away from our programming due to an inability to pay. We believe all youth deserve access to the game of golf and its inherent life values, and Tacoma Subaru has continued to help us impact the youth in our communities. In a season that has been so challenging for many, the support of Tacoma Subaru in 2020 and 2021 specifically has been incredibly impactful for our organization. In 2020, we held more classes than ever before as the demand for safe, youth programming increased, and we were able to continue providing scholarships as needed through the Subaru Share the Love support. We are incredibly thankful for the Tacoma Subaru family and their support over the past ten years of our organization, and we look forward to many years to come!

First Tee - South Puget Sound
Tacoma Subaru Supports First Tee South Puget Sound

Another winter saved by Tacoma Subaru - Willow E

Every year Tacoma Subaru continues to bless us as the recipient of their annual food drive. Some years things have been so rough that we are putting things in people's bags while they are still taking them off the truck. In the food bank world we are small, but in our community we are a lifeline. Because we are a rural area, and not densely populated we only receive small government commodities, we do not receive any food from the large networks such as FISH or NW Harvest, but our need is still great. We are an area with a large senior population, and rural and farming families that are struggling to get by in these expensive times. Our need is great here, and Tacoma Subaru sees that, and once again, will help us get through the long winter months (not too mention the pandemic). This year their donation was so big they had to rent a U Haul to get out here, and with the help of the National Guard we were able to get it unloaded in record time. Tacoma Subaru brought out approximately 10,000 units of food, which is, in and of itself, incredible. But, the thing that strikes us the most, is the quality. Probably 60% of those units are canned fruits and vegetables, bags on bags of protein rich foods, there is thought in their donations, and there is often a cash donation as well. What many don't realize, is without support from business like Tacoma Subaru, we generally run out of food by mid January, we are then forced to dip into crucial cash reserves to get us through until spring when the next allotment of commodities comes in. Tacoma Subaru has truly become a lifeline for our little program out here. They assist us year round with other activities, and always take our call, but, the food drive is a life blood, and there is no amount of thank you s or accolades that can convey our appreciation for them choosing us, and their commitment from their employees is astounding and there are no adequate words, so we leave this comment, so that others can know of the incredible good works this organization does for their communities. Thank you Tacoma Subaru!

Another winter saved by Tacoma Subaru

A New Life for Coco and Falko - Chloe D

Coco and Falko were the very definition of Underdogs. Due to their various medical issues old age, we were afraid that no one would take a chance on the two bonded seniors. But thanks to Tacoma Subaru's consistent promotion of the Humane Society for Tacoma and Pierce County during the National Make a Dog's Day Campaign, a family saw Coco and Falko on our website and knew they could give them a loving home. Coco and Falko are now living their golden years in relaxed retirement with a family who will always keep them healthy and happy. We are so grateful to our amazing partnership with Tacoma Subaru that makes Happy Happen for so many pets in our community!

The Humane Society for Tacoma and Pierce County
A New Life for Coco and Falko

Tacoma Subaru Always Comes Through - Jonathon G

Tacoma Subaru has partnered with Coastal Conservation Association for over 10 years. I don't think they have ever told us no. Whether it is providing sponsorship for various events or generously providing items for various auctions, prizes or giveaways. Covid has, of course affected us all. When we had to move our annual fundraising banquet to a virtual environment, a number of sponsors backed out or requested refunds, but not Tacoma Subaru, their response was to give us more auction baskets. When it came time for the annual beach cleanup, because of Covid restrictions, a formal event was no longer an option. But, we are all committed to our environment, and Tacoma Subaru once again answered the call by spreading the word of the need for cleanup, even though there was no formal event. We didn't do an official count, but we had way over 40+ people in Subarus show up for "a day at the beach", with boxes of garbage bags, smiles and a mutual love for this beautiful planet. This has been a rough year for all, but Tacoma Subaru has not lost sight of what is important. I am sure sales are their number 1 priority, but they haven't forgotten about the importance of their community or their environment. Thank you to everyone at Tacoma Subaru for their ongoing and continued support! Jonathon

Tacoma Subaru Always Comes Through

Tacoma Subaru helps Keep em Warm n Fed - Rick S

A few years ago Tacoma Subaru's owner heard about the Keep em Warm n Fed program. A simple guy named Mike felt a tug on his heart for the homeless and started to drive around in his old broke down car and hand out homemade sandwiches to the homeless. While talking with them they asked questions, Mike found answers, and he became a go to guy with the homeless. Mike is a member of the St. Leo's Parish, and word spread of his good works, and the parish started to support him under their 501c3 so he could start accepting donations. This is a very short version of a long story, fast forward 20 years and Mr. and Mrs. Titus get word of what this kind man is doing, and when they see what he is driving, and what he is doing it with, they knew they had to help. A longtime customer traded in their older (but in incredible condition) truck, and they knew what they had to do. Mike needed a truck. So for Christmas (2018), they donated a truck to Mike and his Keep em Fed and Warm program. Now, fast forward a couple of years, and once again, the Tacoma Subaru team, and Mr. and Mrs. Titus, reach out once again. We get a call saying they want to help us again. They have blankets, LOTS of blankets, and they knew our outreach went directly to those on the streets and in need, and of course we were excited, once more for them to think of our humble little program. We met with the some of the very nice folks at Tacoma Subaru and, of course, Mr. and Mrs. Titus, and they presented us with not just blankets, but the most amazing, perfect for homeless blankets. They were weatherproof on one side, quick drying fleece on the other, and rolled up nicely for packing and convenience. We were once again stunned by their continued generosity. I don't know who reads this or where it goes, but I hope it makes it to the highest levels of the company and that they understand what a generous steward they have representing their cars. Thank you Tacoma Subaru, and Mr. and Mrs. Titus.

Tacoma Subaru helps Keep em Warm n Fed

Tacoma Subaru Cares for Mary Bridge Patients - Katie J

Tacoma Subaru is very connected to the Leukemia & Lymphoma Society (LLS) and our mission of ending blood cancer and helping improve the quality of life of patients and their families. One of the ways they show their dedication to our mission is by bringing comfort to pediatric patients from the rigors of cancer treatment. On June 26, 2019, Tacoma Subaru delivered 80 brand-new warm, comfortable blankets and 50 arts and crafts kits to the children at Mary Bridge Children’s Hospital. This is the fourth year for this partnership and each year, Mary Bridge looks forward to being able to give out these wonderful items to their patients. We were also very honored to be joined by their newest service pup who helps patients deal with the trauma from treatment and other important therapy duties. In addition to this donation, Tacoma Subaru also takes part in the LLS Light The Night event each year and is always a top fundraising team. On behalf of Mary Bridge Children’s Hospital and the Leukemia & Lymphoma Society, we thank you from the bottom of our hearts for ensuring this wonderful donation takes place each year.

The Leukemia & Lymphoma Society: Washington/Alaska
Tacoma Subaru Cares for Mary Bridge Patients